STUDIO PULLPOOL은 GS리테일 공간디자인팀과 함께, 퐁피두센터 한화 서울 내 GS25 먹거리 강화 공간의 그래픽 시스템을 구축했습니다.
유동 고객과 직장인의 동선을 고려해 셀프 기기, 조닝 및 매대 그래픽, 키비주얼 영상 등 공간 전반의 그래픽 요소를 일관된 디자인 언어로 설계했습니다. 이를 통해 고객이 보다 직관적으로 공간을 경험하고, GS25의 먹거리 콘텐츠를 자연스럽게 인지할 수 있도록 했습니다.
STUDIO PULLPOOL worked with GS Retail’s Spatial Design Team to develop a graphic system for the food-focused GS25 space inside Centre Pompidou Hanwha Seoul.
Considering the flow of visitors and office workers, we designed a consistent visual language across the space — from self-service machines and zoning graphics to shelf displays and key visual videos. The system was created to offer a more intuitive customer journey and naturally highlight GS25’s food offerings.
Other Projects
2026 I Graphic system
GS25 : POMPIDOU CENTER SEOUL2026 I Graphic system
2026 I Brand Identity, Graphic Design
BAR NAMSAN2026 I Brand Identity, Graphic Design
2025 I Brand Identity, Graphic Design, Package Design
LOTTE STANBRU2025 I Brand Identity, Graphic Design, Package Design
2024 I Brand Identity, Graphic Design, Package Design
DOZO COFFEE : THE HYUNDAI2024 I Brand Identity, Graphic Design, Package Design
2024 I Graphic Design, Package Design
LOTTE SISIHOSI : GIFT PACKAGE2024 I Graphic Design, Package Design
2020-2026 I Brand Identity, Space Design, Graphic Design
BRAUNHAUS2020-2026 I Brand Identity, Space Design, Graphic Design
2022, 2024 I Brand Identity, Graphic Design
THE FABRIC2022, 2024 I Brand Identity, Graphic Design
2022 I Graphic Design, Package Design
BRAUNHAUS : COFFEE PACKAGE2022 I Graphic Design, Package Design
2023 I Graphic Design, Package Design
LOTTE SISIHOSI : PB PACKAGE2023 I Graphic Design, Package Design
2023 I Graphic Design, Editorial Design
GYEONGGI WRITERS HOUSE 3RD2023 I Graphic Design, Editorial Design
2025 I Graphic Design, Package Design
THE HYUNDAI BECLEAN2025 I Graphic Design, Package Design
2022 I Graphic Design, Package Design
LOTTE SISIHOSI : SEASONAL GRAPHIC2022 I Graphic Design, Package Design
2022 I Brand Identity, Graphic Design
BRITISH KITCHEN CHARMANDRE2022 I Brand Identity, Graphic Design
2020 I Brand Identity, Graphic Design
EGG SAUNA2020 I Brand Identity, Graphic Design
2021 I Graphic Design, Editorial Design
KOCCA : 2021 PGK BIZMATCHING2021 I Graphic Design, Editorial Design
2020 I Brand Identity, Graphic Design, Package Design
NAMDAEMUN COFFEE 2020 I Brand Identity, Graphic Design, Package Design
2019 I Graphic Design, Editorial Design
SEOUL MUSEUM OF HISTORY : EUNIC FILM FESTIVAL2019 I Graphic Design, Editorial Design
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3F 25, Donggyo-ro 50-gil, Mapo-gu, Seoul, Republic of Korea